Our Mission

To develop and promote a set of open, interoperable standards and device profiles to maximise the growth of a global consumer market in internet-connected media devices.

Key Objectives

Underpinning the mission statement are two core activities:

1. to define a series of end-to-end technical standards, functions and profiles which will encourage the development of a wide range of compelling mainstream internet media devices with a degree of consistency, while supporting proportionate differentiation for manufacturers and broadcasters.
2. to provide B-to-B marketing support to member organisations, and to promote the concept of internet connected devices to consumers, potential members and retailers.

In support of these objectives, the IMDA will also

1. commission custom research to highlight and promote viable business models across the value chain.
2. act as a networking trade organisation for members to share in best-of-practice product development, consumer experience and marketing research